What is the The Potato Story
At McCain, we're passionate about potatoes. And like anyone who loves what they do, we want to tell everyone our story.
And with good reason too: the British Heart Foundation discovered that one in three children did not know that chips come from potatoes.
To help children understand, McCain has devised The Potato Story: a fun and interactive account of the journey a potato makes from a farmer's field to your fork.
Step aboard the Potato Story bus...
To get the message across, we've custom designed and built our very own bus, which will be touring the country in 2010 and beyond. On board, visitors can learn everything they ever wanted to know about potatoes.
National Curriculum alignment
And there's more. Back in 2007 we launched a schools' programme for kids aged 7-11 years which is fully aligned with Key Stage 2 of the National Curriculum. It includes teacher lesson plans, a dedicated website with fun educational games and animations, and will be supported by visits from The Potato Story bus. So keep an eye out for The Potato Story tour at your local school.