Simply Gorgeous Chips!
March 2008
The world's most indulgent chip has been launched, and you can find it in the frozen aisle. Spud giant McCain has spent one and a half years developing Simply Gorgeous, a restaurant quality chip made with sumptuous beef dripping.
True to the 'It's all good' promise, McCain has selected the very best British potatoes, cut into chunky chips and basted in beef dripping: the ultimate chip indulgence.
Traditionally, fish and chips are cooked in beef dripping to ensure the very best taste and top restaurants use it to ensure their chips are top notch. Now it's possible to get that quality and best taste at home.
With an increase in frozen chip consumption of 3.8% (3.83 million bags), which equates to 69 million usage occasions1, potatoes have never been so popular.
The £95 Wagyu beef burger might claim to be the most premium sandwich on the market, but you don't have to look any further than the freezer for the very best, most indulgent, chip.
Presented in a sleek silver foil bag, McCain Simply Gorgeous is an indulgent taste experience for adults to enjoy alongside the finest steak. McCain Simply Gorgeous Chunky Chips and Roasting Potatoes are available in all major supermarkets at RRP £2.29 for 550g.
Go on, indulge yourself.
1TNS, March 2008
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